To stand out from the crowd, publishers invent engaging and catchy video and playable ads hoping to get more traffic. The fake ad became very common this year especially for match-thee puzzles. You'll see a list of applications whose gameplay has nothing to do with the ad and the game is nothing player believed it would be. In November, we made a special edition: misleading advertising in mobile games. As the popularity of puzzle games is on the rise, there has been an increase in the number of mobile games that have used different ad videos to show mechanics they don’t use.Best advertising creatives of November: Fake AdĮvery month Apptica releases a compilation of the best advertising creatives of the month. And shares the same gameplay concept, combining traditional match-3 mechanics with a storyline. Gardenscapes combines simulation elements and traditional match-three mechanics while Homescapes is a Gardenscapes spin-off. The ASA also mentioned that the ads should not be used again.
ASA said that the ads showed the gameplay where players pull pins in a specific order to solve a puzzle but the actual games had totally different gameplay. Homescapes and Gardenscapes ads banned by ASA after they received formal complaints from seven users. This has come as a shock for Playrix, which recently became world’s second-biggest gaming company by mobile revenue, reported by AppAnnie. These games are Homescapes and Gardenscapes. In a recent development, the ads of two popular games from the Russia-based international developer Playrix have been banned by Advertising Standards Authority (ASA).
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